Despite having excellent user traction and maintaining a respectable position in SERPs to your website, you might still be unable to garner enough revenue. The main thing that normally leads to lack of profit generation is having a low conversation rate. But what is conversion rate? The conversion rate is just a measure of how many times your users convert to actual customers. It’s the percentage of the traffic that eventually takes actions such as buying a product, sharing their contact information, downloading a service or clicking an ad. Without a notable conversion rate, all the online marketing campaign might not produce much conversions.
Provide a proof
Before buying anything, most customers need to trust you. Authentic reviews about your products are some of the factors that can help you build trust. Although your constant marketing campaign helps users to know about your products, it’s the previous customers’ reviews and approval that can lead to the actual conversion. According to studies, most customers buy 31% more from businesses that have positive reviews. You can also improve your credibility by providing a long-term guarantee.
Make your call to action prominently visible
Whether it’s a landing page or a form for users to sign up, your call for action should be unmissable. Make sure that it stands out by using a unique design or pop up that comes out after a visitor has become idle on your website. Also, page. Although it’s not good to be obnoxious about it, make it prominent.
Simplify the conversion process
Instead of including unnecessary links, simplify the process so that it can be completed by just a few steps or clicks. Avoid asking the visitors to provide a lot of information for them to purchase a certain product as this can easily turn them off. Research has shown that almost 26% of customers usually abandon the process after adding a few items due to the complicated registration that they need to do before buying the product.
Have you ever heard about impulse buying? When you provide exclusive discounts and time-sensitive incentives to the first few visitors, it will increase their sense of urgency and force them to make snap decisions that can favor your business. Since you need to attract loyal customers, provide worthwhile offerings. If you compel them to buy but do not provide value then you will not only lose them but also harm the reputation of your business.
Use online tools
You can also use online tools such as proof.com to help boost your conversion rates. Proof will help you identify more customers and convert them. It will also make your marketing process more powerful by increasing your conversion rates, decreasing the cost of acquisition, and increasing the trust that you have with your customers.
When it comes to increasing your website conversion rate, you need to balance the traffic and the conversion rates. A great traffic without conversion or a great conversion without traffic may be inefficient to your brand. You, therefore, need to strive to get the best.