A successful SEO campaign requires a series elements that, when executed correctly, will improve your search footprint and have your webpage get listed on the first page of search engine results. If you read up on tips on how to boost your search engine optimization efforts, you will find plenty of advice and must-dos that it can get pretty confusing. Truth be told, the gist of a successful SEO campaign lies on its core—and what you do beyond the core are merely reinforcements and stabilizers.
So what does it really take to succeed online? Here are what you really should focus your time, energy and investment on when it comes to your SEO strategy.
Content is possibly the most important ranking factor in search engines. Unlike the past when Google bots were solely reliant on keywords, the new algorithm dictates that articles should be truly readable (written in natural language) and relevant for it to be considered for ranks—and rightly so. Now, website owners and digital markers are compelled to produce content that are truly valuable and relevant.
If you’re unsure how to begin, you could audit your existing content (or use a software) to find the thin parts and fix them, explore fewer subjects per page and then talk about them in more detail, and to establish yourself as a authority source for your niche.
- Mobile-friendly user experience
In 2016, Google adopted a mobile-first indexing policy, which basically means that if your website is not tailored to view and navigate well when accessed using a mobile device, it won’t see the light of day. With the new policy, Google’s index will crawl the mobile version of sites first before they even consider the desktop version, according to the Webmetrix Group. This is because majority of Internet users access the web through their mobile devices and, so far, 85 percent, of all sites existing are reportedly already compliant with the “mobile-first” redesign, not just mobile-friendly.
In relation to a mobile-first quality, speed is also a huge ranking factor. While the general rule before was to make sure your pages load in 3 seconds or less, the mobile-first policy states that it should now appear in less than 2 seconds.
- Well-targeted keyword focus
The groundwork for every successful SEO strategy is keyword research. This involves conducting an in-depth analysis using various professional tools to find all the general and long-tail keywords that will be relevant to your website. Long-tail keywords are those that are more likely to be typed into search boxes when Internet users have a query.
For example, “what to focus on from your SEO campaign” would fare better at searches compared to “SEO campaign,” which is more generalized and will, thus, have more competition. By using a long-tail keyword, you minimize the number of websites that you compete with when this search is typed in. Take note that it is written in natural language—or the way people would likely “speak” when they do searches.
SEO is a continuously evolving industry and Google has been seen to make a more conscious push for solid content, a mobile-first user experience and a rich keyword factor. While there are certainly plenty of other strategies that will help you land first page results, these three are at the core of every campaign and should never be overlooked.